At Growthers, we build companies. One of the most important tools we use to drive growth for our clients is the customer relationship management system. (CRM). In this article, I will describe the process we put in place to focus the entire revenue generating team on finding the best path to increasing revenue.
WSL is a manufacturer of industrial equipment. In a recent engagement, I installed a customer relationship management system (CRM) to help the company improve their revenue generation activities, set performance metrics and to create revenue for the company.